Hi, my name is
Véronique Puderecki.
Helping to build meaningful brands through design.
01.
About me
Welcome to my website! I am a professional graphic and web designer with more than two decades’ experience. I am extremely passionate about design and everything visually pleasing to the eye.
I am currently working as Art Director with Staples Promotional Products where I’ve had the opportunity to work with major corporations such as the Royal Bank of Canada, Subaru, Mitsubishi, Manulife Financial and Bombardier.
In my spare time, I offer freelance services to SMEs and solo entrepreneurs alike.
I am self-taught at heart and regularly “self-train” on emerging trends. Enjoy your visit!
02.
What I do
Digital Media
- Responsive web design
- Microsites
- Blogs
- Landing pages
- Online banners
- E-papers
- Email marketing
Print Production
- Magazines
- Brochures
- Business reports
- Catalogues
- Newsletters
- Whitepapers
- Infographics
Corporate Identity
- Logo design
- Visual identity
- Style guides
- Stationery
- Business cards
- Presentations
- Annual reports
Marketing Collateral
- Posters
- Flyers
- Postcards
- Advertisements
- Mass mailings
- Product campaigns
- Exhibition booths
03.
Where I’ve worked
Art Director @ Staples Promotional Products
- Build responsive e-commerce sites for clients’ promotional products stores.
- Take the lead on projects and seeing them from conceptualization and presenting concepts to clients through to the finalized design piece.
- Create custom designs for clients to deliver outstanding brand pieces.
- Compose marketing materials such as flyers, e-stores, e-blasts, web banners and catalogues for clients.
- Research trends as well as client brand standards to ensure designs are current and professional.
Marketing and Communications Coordinator @ Economic Development Corporation of North Simcoe
JANUARY 2018 — DECEMBER 2022
- Execute the communications efforts of the corporation with effective marketing-related activities such as up-to-date web presence, social media, promotional materials and special events.
- Write and produce letters, media releases, reports and presentations.
- Provide administrative support to the Economic Development Director.
- Perform list management and participate in the maintenance of budgets.
Interactive Designer @ Deluxe Corporation
JANUARY 2010 — DECEMBER 2016
- Translate business needs and product requirements into user-focused, intuitive web experiences that maximize usability and performance.
- Strategize with marketers and other key stakeholders to create and update web content; and to execute email marketing programs.
Graphic Designer @ NEBS Business Products
DECEMBER 1999 — DECEMBER 2009
- Responsible for creating stunning visuals to support the print marketing efforts such as catalogues, flyers, postcards, brochures and posters.
- Translate brand and marketing strategies into comps that render beautifully.
04.
Digital projects
RBC The Idea Store
E-commerce solution for the Royal Bank of Canada. Made at Staples Promotional Products in 2023. The platform generates $2.8M annual revenue.
The Breakwater B&B
One-page website featuring all that The Breakwater Bed & Breakfast has to offer and things to do in and around Meaford, ON.
Bayshore Dental Centre
An energetic digital environment for Bayshore Dental Centre to promote the welcoming family-orientated practice.
Mitsubishi Promo Store
E-commerce platform made at Staples Promotional Products for Mitsubishi Motors.
Huronia Airport Commission
Featuring comprehensive pilot information including services, current fuel prices, local weather, favourite tourist destinations and development potential.
Innovision Vibration Technologies
The website provides a farms directory and features a harvest calendar with custom icons as well as a North Simcoe agricultural economic profile.
05.
Print media and more
